Who We Are
Lowe Alpine is an Equip Outdoor Technologies UK LTD company. Equip Outdoor Technologies UK LTD gathers and process your personal information in accordance with this privacy notice and in compliance with the relevant data protection regulation and laws. This notice provides you with the necessary information regarding your rights and our obligations, and explains how, why and when we process your personal data.
Equip Outdoor Technologies UK Limited registered office is at Wimsey Way, Somercotes, Alfreton, Derbyshire DE55 4LS. The company is registered in England and Wales under company number 01168470. Equip Outdoor Technologies UK Limited is registered on the Information Commissioner's Office Register: registration number ZA343079. The company acts as the Data Controller when processing your data.
Data Protection Appointed Person
Graham Coe, Head of HR
Telephone: 01773 601897
Wimsey Way, Somercotes, Alfreton, Derbyshire DE55
Information That We Collect
Equip Outdoor Technologies UK LTD processes your personal information to meet our legal, statutory and contractual obligations and to provide you with our products and services. We will never collect any unnecessary personal data from you and do not process your information in any way, other than as specified in this notice.
The personal data that we collect is:
● Home Address
● Shipping Address
● Personal Email
● Home Telephone Number
● Mobile Telephone Number
● IP Address
● Browsing Behaviour
We collect information in the below ways:
● Web Orders
● Online Forms
● Live Chat
How We Use Your Personal Data
Equip Outdoor Technologies UK LTD takes your privacy very seriously and will only use your information as set out in this notice. We will retain your data for as long as is necessary and for the purpose(s) specified in this notice. Where you have consented to us providing you with promotional offers and marketing, you are free to withdraw this consent at any time. The purposes and reasons for processing your personal data are detailed below:
● We collect your personal data in the performance of a contract, to provide our goods and services and to ensure that orders are completed and can be sent out to your preferred address, as well as for warranty services and aftercare services.
● We collect and store your personal data as part of our legal obligation for business accounting and tax purposes, fraud investigations, assisting law enforcement and any other legal obligations placed on us from time to time.
● Where we have your consent, we will occasionally send you marketing information.
● In our legitimate interests of providing the best service and improving and growing our business we will process information in order to provide you with a personalised service: for abandoned carts; to improve our products and services; to keep our site and systems safe and secure; to understand our customer base and purchasing trends; to defend against or exercise legal claims and investigate complaints; to understand the effectiveness of our marketing and, where we have assessed that it is beneficial to you as a customer and in our interests, send certain marketing communications and to deliver relevant advertising to you; to notify you about changes to our service; to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes; to ensure that content from our site is presented in the most effective manner for you and for your computer.
You have the right to access any personal information that Equip Outdoor Technologies UK LTD processes about you and to request information about:
● What personal data we hold about you
● The purposes of the processing
● The categories of personal data concerned
● The recipients to whom the personal data has/will be disclosed
● How long we intend to store your personal data for
● If we did not collect the data directly from you, information about the source
If you believe that we hold any incomplete or inaccurate data about you, you have the right to ask us to correct and/or complete the information and we will strive to do so as quickly as possible unless there is a valid reason for not doing so, at which point you will be notified.
You also have the right to request erasure of your personal data or to restrict processing (where applicable) in accordance with the data protection laws, as well as to object to any direct marketing from us. Where applicable, you have the right to data portability of your information and the right to be informed about any automated decision making we may use.
If we receive a request from you to exercise any of the above rights, we may ask you to verify your identity before acting on the request. This is to ensure that your data is protected and kept secure.
Sharing and Disclosing Your Personal Information
We may share your personal information for the purposes specified in this notice or where there is a legal requirement with:
Equip Norway AS, Equip Canada, Equip USA INC for operational purposes relating to orders and customer service requests placed through the http://lowealpine.com website. The following third parties* who provide services to Equip:
We use the Dotdigital platform to deliver emails that may include promotional offers, marketing messages and transactional information relating to orders placed through the http://lowealpine.com website. The information that Dotdigital collects includes email address and may include first name, last name, order information, browsing behaviour and information on how you have interacted with the emails that we send you.
We use Yotpo so that users can review Lowe Alpine products and/or the http://lowealpine.com website. The personal data that Yotpo processes is the email address and the IP of the reviewer. Yotpo uses the email address of the end users to submit them a review request email. The IP is used for analytics and reporting.
Zendesk is a customer service platform. We use the software to turn customer queries and requests that we receive through email, social media, live chat and the forms within the ‘support’ section of our website into tickets which can be managed and assigned to the relevant customer service ‘agent’ within the organisation. The data we collect depends on the nature of the request but will usually include email address, telephone number and the dialogue that constitutes the customer’s issue.
We use Hotjar to help diagnose technical problems and analyse user trends. To protect and guarantee visitor privacy, Hotjar is built on anonymous insights and not on personal data. Site visitors are assigned a unique user identifier, so that Hotjar can keep track of returning visitors without relying on any personal information. When collecting data with Recordings, Hotjar also has various automated suppression features in place and data is suppressed client-side, in the visitor’s browser, meaning personally identifiable information never reaches Hotjar’s servers keeping sessions private.
We use Paypal to process transactions on the lowealpine.com website. To find out what data Paypal collects and how it is used please use the following link:
Braintree (A Paypal company)
We use Braintree to process transactions on the lowealpine.com website. To find out what data Paypal collects and how it is used please use the following link:
When you browse our website or interact with an email that we send to you, we may use Google Analytics to collect information about your behaviour in regards to browsing our website and the emails we send. This may include details of your operating system, location, IP address, browser ID, browsing activity, and other information about how you interacted with our digital platforms. The data we access through Google Analytics is anonymous and we do not store any personally identifiable information.
* Please note that we will ensure that all processors acting on our behalf only process your data in accordance with instructions from us and comply fully with this data protection laws and ensure confidentiality and have security measures in place.
Equip Outdoor Technologies UK LTD takes your privacy seriously. We work hard to protect you and your information from unauthorised access, alteration, disclosure or destruction and have several layers of security measures in place, including:
SSL, TLS, encryptions, pseudonymisation and restricted access
Transfers Outside the EU
Equip Outdoor Technologies UK LTD utilise some products or services (or parts of them) that may be hosted/stored in non-EU countries, which means that we may transfer any information which is submitted by you through the website outside the European Economic Area ("EEA") for the below purposes: Zendesk (Customer Service) , Dotmailer (Email marketing), Yotpo (Reviews), HotJar (Diagnostics and analysis) and Equip Outdoor Technologies UK LTD’s partners: Equip Canada, Equip USA INC for operational purposes relating to orders and customer service requests placed through the Lowe Alpine website.
Therefore, when you use our website to browse or place and order, send us an email, sign up to our mailing list or submit a message or request through a form, the personal information you submit may be stored on servers which are hosted in non-EU countries. Where this is the case, we will ensure one of the following conditions applies: The country to which the personal data are transferred is a country which has been deemed adequate by the Commission, or the transfer is subject to appropriate safeguards set out in data protection law, including use of the Commission approved model clauses, or the transfer is authorised by the relevant data protection authority where we have adduced adequate safeguards with respect to the protection of the data subjects' privacy, their fundamental rights and freedoms, and the exercise of their rights.
We will take steps to ensure that those providers use the necessary level of protection for your information and abide by strict agreements and measures set out by Equip Outdoor Technologies UK LTD to protect your data and comply with the relevant data protection laws.
Consequences of Not Providing Your Data
You are not obligated to provide your personal information to Equip Outdoor Technologies UK LTD. However, as this information is required for us to provide you with our services/deliver your products/legitimate interests, we will not be able to offer some/all our services without it.
How Long We Keep Your Data
Equip Outdoor Technologies UK LTD only ever retains personal information for as long as is necessary and we have strict review and retention policies in place to meet these obligations. We are required under UK tax law to keep your basic personal data (name, address, contact details) for a minimum of 6 years after which time it will be destroyed. As we offer a lifetime warranty on certain products we may keep your personal information for as long as is necessary to satisfy our obligations.
Where we use your details for direct marketing, we will keep such data until you notify us otherwise and/or withdraw your consent (if based on your consent), or for two years following your last activity with us, whichever is the latest.
Lodging a Complaint
Equip Outdoor Technologies UK LTD only processes your personal information in compliance with this privacy notice and in accordance with the relevant data protection laws. If you wish to raise a complaint regarding the processing of your personal data or are unsatisfied with how we have handled your information, please contact us.
You have the right to lodge a complaint with the Information Commissioner’s Office at any time. The ICO’s contact details are available here: https://ico.org.uk/concerns/
You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.
Data Protection Appointed Person
Graham Coe, Head of HR
Equip Outdoor Technologies UK Limited, Wimsey Way, Somercotes, Alfreton, Derbyshire, DE55 4LS
Telephone: 01773 601897 Email: email@example.com